Blissclub launches shopping app

Activewear brand Blissclub has launched a mobile application to retail its products, improve the customer experience, and contribute to building a brand community. The app is also designed to empower women to take charge of their health and well-being, according to Blissclub.

“We are super excited to launch our Blissclub App,” said the brand’ head of product Mragank Tolwani in a press release. “We have curated an amazingly smooth user-friendly navigation throughout the app and have provided a one-of-a-kind product display that emulates the way user shops offline, making the entire browsing and shopping experience super delightful.”
 
The brand follows a ‘community-first’ model which sees it prioritise facilitating connection between customers and the brand, as well as with amongst themselves. The app is designed to further this aim by posting community updates in an easy-to-view manner. 
  
“We are thrilled to bring the Blissclub experience directly into the hands of women all over the country,” said Blissclub’s founder Minu Margaret. “Our mission has always been to empower women to live their best, most active lives, and the launch of our app is a major step toward that goal.”

Blissclub was founded in 2020 by Minu Margeret as an activewear brand for women. To date, the brand has raised a total of $ 20.25 million, through both seed and series A funding rounds.