Menswear brand Snitch expands into footwear and fragrance

Direct to customer menswear brand Snitch has expanded its product offering and launched its maiden ranges of footwear and fragrance. The brand plans to continue to add new product categories by the 2024 financial year. 

“We are thrilled to expand our product offerings to include shoes and fragrances,” said Snitch’s founder Siddharth Dungarwal in a press release. “At Snitch, we believe that fashion is about expressing oneself through every aspect of personal style. With our new collections, we aim to provide our customers with even more options to showcase their unique fashion sense.”
 
Snitch expects the new category launches to significantly boost its revenue from Rs 110 crore in the 2023 financial year to a projected Rs 250 crore in the 2024 financial year. The footwear and fragrance lines have launched on Snitch’s e-commerce website in time for the festive season. 

“As a brand, we are undergoing an expansion phase, where we are constantly innovating our product range and are likely to add more categories by FY24,” said Dungarwal. “Our mission is to bring the next level of growth and opportunities to the business of fashion for men in India.”
 
Snitch’s new footwear line has a diverse array of styles from sneakers to loafers. The fragrance line comprises a range of Eau de Parfum in scents including ‘Lust’, ‘Evoke’, and ‘Black’. Launched in 2019, Snitch specialises in trend-driven menswear and also has a plus size line ‘Snitch Plus’.