PNG Jewellers partners with Madhuri Dixit Nene to launch two Diwali collections

Fine jewellery brand PNG Jewellers has partnered with Bollywood celebrity and brand ambassador Madhuri Dixit Nene to launch its two new Diwali collections: ‘Saptam’, a gold jewellery line, and ‘Eiina’, a natural diamond jewellery collection. 

“We wanted to capture the diverse emotions that define Diwali and present them in the form of exquisite jewellery,” said PNG Jewellers’ chairman and managing director Saurabh Gadgil in a press release. “The Saptam Collection is a tribute to these emotions, crafted with precision, love, and great thought. It’s a celebration of the festival’s essence, a blend of tradition and modernity, and a way for us to share the joy and radiance of Diwali with our customers.” 
 
The Saptam collection features an array of statement pieces, designed to be worn for Diwali festivities and to invoke the spirit of joy. Traditional craft techniques are used to render modern leaning designs to cater to new-age Indian consumers. 

The collection features necklaces, earrings, rings, and bracelets made in Kundan, Jadau, diamonds, and traditional gold. “I am absolutely in love with the Saptam Collection, and I hope that women all around will appreciate the beauty of the collection this Diwali,” said Madhuri Dixit Nene.
 
The Eiina collection puts natural diamonds front and centre and highlights the sparkle of Diwali. Both collections will launch across 42 PNG Jewellery stores across India.