Cover Story opens second exclusive brand outlet in Lucknow

Women’s western wear brand Cover Story has opened its second exclusive brand outlet in Lucknow. The store is located in the city’s Lulu Mall and is the brand’s 19th brick-and-mortar store to date in India. 

“We are delighted to launch our second store in Lucknow,” said a spokesperson for Cover Story, Indian Retailer Bureau reported. “Cover Story’s aim is to keep up with the always-changing fashion trends, enabling its customers to build a wardrobe for every mood and occasion, and with our new store, we aim to target discerning consumers in Lucknow, who love to stay up to date with the latest fashion trends without compromising on the quality.”
 
The Cover Story store retails the brand’s full range of women’s casual and semi-formal wear including office friendly ensembles and youthful separates. Cover Story’s other Lucknow store is located in the city’s Emerald Mall, according to the brand’s website. 

Other Indian cities Cover Story has a brick-and-mortar presence in include Guwahati, Mumbai, Hyderabad, Pune, Mohali, New Delhi, and Ludhiana among others. This autumn, Cover Story has opened outlets in Pune and Mumbai. 
 
The brand launched in 2016 as part of Cover Story Clothing Limited and is owned by Reliance Retail Ventures Limited. Cover Story’s clothing is conceptualised at a design studio located in London, UK.