Vuitton to stage Men’s Pre-fall show in Hong Kong

Louis Vuitton will stage its next Men’s Pre-fall show in Hong Kong in November, the latest show in China by the French luxury brand.

The collection, designed by Pharrell Williams, will be presented on November 30, and mark the first time the house has unveiled a brand-new Pre-Fall collection in China.
 
Last September, Vuitton travelled to the coastal resort of Aranya, China to re-stage its Men’s Spring/Summer collection, a poetic sequel unveiling the clothes and cast inside a vast sandbox with giant sculptures.

“Hong Kong SAR: where ancient tradition meets a skyline of cutting-edge modernity. Cosmopolitan and vibrant, a city that has for centuries been a crossroads of people and trade; a melting pot of East and West that has given rise to a thriving metropolis of art, culture, and industry,” said Vuitton in a release, using the official title for the city – SAR, or Special Administrative Region.
 
“A show location to be announced shortly,” added Vuitton.
 
The Paris-based brand noted that the show underlined the “longstanding bond with the Maison extends back over 40 years when the first store opened locally in 1979 at East Tsim Sha Tsui.”
 
Since then, Vuitton has also opened brand-building exhibitions, including ‘A Passion for Creation and Time Capsule‘ in the port city; and published a dedicated City Guide that allows visitors to discover Hong Kong SAR through a uniquely local lens.
 
“The upcoming Men’s Pre-Fall 2024 show will harness this vibrancy via the artistic vision of Louis Vuitton’s Men’s creative director, Pharrell Williams,” added Louis Vuitton, looking ahead to next month’s show in the archipelago.
 
Williams debut show, for Vuitton in June in Paris, was the biggest event in the French menswear fashion season. When the brand took over historic Pont Neuf, stars like Zendaya, Kim Kardashian, LeBron James, Lewis Hamilton and Didier Pogba sat front row, and Beyoncé and Jay Zee performed.