Kingdom of White opens first store in Lucknow

All-white clothing brand Kingdom of White has opened its first brick-and-mortar location in Lucknow. Located in the Uttar Pradesh capital’s Lulu Mall, the open-plan store retails the brand’s full menswear line. 

“Now in first floor, at Lulu Mall Lucknow,” announced Kingdom of White on Facebook. “When are we meeting you?”
 
The brand’s apparel is priced between Rs 749 and Rs 3,499 and includes resort wear, casual wear, and semi-formal wear. The brand’s tagline is ‘For the Love of White’ and it specialises in linen and cotton clothing. 

“We are thrilled to establish our presence in Lucknow,” said the brand in a statement, Indian Retailer Bureau reported. “This city possesses a timeless charm like no other. As a fashion brand deeply passionate about white and classics, Kingdom of White finds a perfect match in the City of Nawabs. Through our new store at Lulu Mall, we are committed to offering luxurious, premium-grade white apparel – a colour that, much like this city, retains its everlasting allure and never goes out of style.”
 
Kingdom of White also retails from its exclusive brand outlet in Bengaluru as well as its direct to customer e-commerce store. The brand also retails in multi-brand Centro stores across India, according to its website. 
 
Lulu Mall is run by UAE-based real estate and retail business Lulu Group. Kingdom of White joins a wide selection of Indian and international fashion brands in the mall including Kalyan Jewellers, Puma, Ethnix, Deep Jewel, Hidesign, Sunglass Hut, Amanté, Levi’s, and Indian Terrain among others.