Wishful by W, a premium occasion wear brand from TCNS Clothing Co Limited has collaborated with designer Sahil Kochhar for its festive collection.
With this partnership, the brand aims to gain widespread accessibility by reaching a wider audience during the upcoming festive season.
Commenting on the collaboration, Anant Daga, managing director at TCNS Clothing Co Limited in a statement said, “Through this collaboration, we plan to elevate our offerings further by introducing Sahil’s artistic creations to our esteemed patrons nationwide. Sahil’s design sensibilities and his deep connection with nature align perfectly with the brand’s ethos, and together, we aim to reinvent festive couture for the modern Indian woman.”
Sahil Kochhar added, “Our collective goal was to take our artistic creations to a wider audience, and joining hands with a prominent retail powerhouse like Wishful by W has allowed us to achieve just that. Our shared commitment to intricate craftsmanship and attention to detail has resulted in a collection that captures the spirit of celebration and joy.”
The festive collection will be available across all exclusive Wishful stores, select W stores, and the brand’s e-commerce websites.
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