Adaah to hold Diwali fashion fair in Noida

Business-to-customer shopping fair Adaah will bring together a range of premium clothing and accessories brands in Noida for a festive themed event. The fashion and lifestyle exhibition will run from October 16 to 17 at Noida’s Radisson Blu Hotel. 

Adaah will showcase a multi-brand selection of women’s traditional occasion wear for the autumn festive season at its upcoming Noida fair, the event organisers announced on Facebook. The shopping fair will also feature product categories including jewellery, footwear, handbags, handicrafts, home décor, furnishings, and gift items among others.
 
The shopping fair’s main target demographic is affluent millennial shoppers from the Delhi NCR. The event aims to serve as a one stop shop for festive shopping.

Adaah is designed to offer small and medium sized brands a platform from which to connect with new customer demographics. The event also aims to aid brands in widening their brand visibility in areas where they may not have a brick-and-mortar retail presence. 
 
Adaah organises numerous shopping fairs across India each year. The events business held a spring fashion fair in Gurugram at Apparel House in April this year as well as one at Gurugram’s Double Tree by Hilton in March. Adaah has also held shopping fairs in Hisar and New Delhi.