Soch launches its festive collection ‘Tyohaar’

Ethnic wear brand Soch has launched its festive season collection ‘Tyohaar’ with a fashion event at the 1 MG mall, Bengaluru.

The Tyohaar collection includes embellished peplum tops paired with shararas, kaftans, churidar sets, gowns, dresses, and sarees.

The collection has been created using age-old printing methods such as Bandhani, Kalamkari, and Ajrak.

Commenting on the collection, a Soch spokesperson in a statement said, “The collection takes inspiration from various printing methods and authentic jacquard weaving techniques that integrate Soch’s vision of catering to the dynamic preferences of today’s women. From rich brocade clad styles to the timeless charm of Bandhani, the craft of kalamkari and the beautiful appeal of Lurex, the collection promises a harmonious blend of traditional and modern aesthetics.”

The festive collection priced at Rs 1,999 ($22) onwards will be available for purchase at Soch’s e-commerce website and retail outlets across India.