Asics India onboards hockey player Manpreet Singh as brand athlete

Asics, a Japanese sports performance brand has onboarded Indian hockey player Manpreet Singh as its brand athlete.

As part of this association, Manpreet Singhwill wear Asics apparel and footwear during his training and competitions.

Commenting on the association, Rajat Khurana, managing director, Asic India in a statement said, “We are delighted to announce Asics India’s association with Manpreet Singh as our newest brand athlete. Together, we look forward to inspiring individuals across the nation to embrace a holistic approach of well-being, where mental and physical health go hand in hand. We are confident that this association will help us inspire more people to achieve their fitness goals.”

Manpreet Singh added, “I am honoured to be part of a brand that not only supports athletes but also encourages holistic well-being. Together, we aim to inspire and empower individuals to strive for their best, both on and off the field. I look forward to this incredible partnership and the journey ahead as we continue to champion the values of sportsmanship, resilience, and balance.”

Founded in 1949 in Japan by Kihachiro Onitsuka, Asics retails in India through 88 stores and its e-commerce website.