E-commerce platform Myntra has launched its latest festive campaign with actors Sidharth Malhotra and Kiara Advani ahead of its flagship sale event ‘Big Fashion Festival (BFF)’ to be held in October this year.
The actors will feature in a series of festive ad films across digital mediums promoting various categories and offers during BFF.
Commenting on the campaign, Vijay Sharma, senior director marketing at Myntra in a statement said, “Fashion has always played a critical role in festivities. Any celebration starts by ‘dressing up’ for it. And with Sidharth and Kiara celebrating their first Diwali as a newly married couple, we have found the perfect duo to encapsulate the essence of festivities and the role that Myntra plays in their celebrations.”
Sidharth Malhotra added, “Collaborating with Myntra is more than just fashion. There is something special about spreading the warmth and happiness of festivities. This effort will allow us to infuse fashion with the spirit of celebration.”
Myntra claims that its festive campaign is expected reach over 250 million customers across the country. The platform’s social commerce will also be used to further amplify the campaign.
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