Boddess Beauty elevates Mansi Sharma to role of creative director

Multi-brand beauty business Boddess Beauty has elevated its co-founder Mansi Sharma to the role of creative director. In her new role, Sharma will focus on nurturing and expanding Boddess Beauty’s current private label brands and launching new ones.

“I am thrilled to take over the new position as creative director of Boddess Beauty,” said Mansi Sharma in a press release. “I am very passionate about storytelling, product development, and launching brands. In my new role, I will be driving innovation and growth within our private label portfolio and expanding its footprint in all parts of the country.”
 
Sharma’s experience includes working at New York-headquartered creative agency Eff Creative Group where she spearheaded the establishment of Eff Creative Group’s Asia Pacific headquarters in Southeast Asia, based in Singapore. Sharma’s qualifications include an MBA from MIT Sloan School of Management and a bachelor’s in political science with a minor in psychology from New York University. 

“The aim of Boddess Beauty is to bring world-class innovative products, brands, and beauty practices to aspiring consumers pan India,” said Sharma. “Our private label is deeply rooted in the wants, needs, and concerns of specifically Indian skin. We’re here to bring you products that serve your skin’s personal needs.  My passion for branding stems from a love for products and the promise that comes with them, which truly improves the lives of people; whether they are in the realm of beauty or otherwise.”