Force IX enters Nation Capital Region with first store in Noida

Actor Akshay Kumar’s athleisure brand Force IX has entered the National Capital Region with the launch of its first store in the city of Noida.

The store located at DLF’s Mall of India spread over an area of 800 sq ft will house the latest athleisure wear collections from the brand.

Force IX’s store in the NCR will offer the brand’s complete range of products, which includes t-shirts, shirts, sweatshirts, hoodies, jackets, polo t-shirts, denim, chinos, joggers, shorts, and nightwear.

Force IX’s first NCR store features a huge LED screen covering the façade area with a very functional merchandising system to offer customers an immersive and interactive shopping experience.

Commenting on the launch, Akshay Kumar in a statement said, “The whole idea behind Force IX was to create a brand that caters to style and comfort. When we started working on this brand, little did we know that this would become such a significant part of us and after months of tireless work, I am super proud to be launching Force IX’s very first store in the NCR, which I believe is not merely a shopping experience, but rather a lifestyle experience.”

Force IX opened its first ever store in Mumbai earlier this year followed by a store in Bengaluru It plans to open nine exclusive brand outlets by the end of the year and reach a total of over 200 stores in the coming few years.