Mango expands internationally through its online channel

The Barcelona-based company is strengthening its international online presence, with a particular focus on Africa. Continuing its expansion plan, Mango has expanded to 22 new countries since the beginning of the year, extending its global presence to 110 markets, where it sells its women’s, men’s, Teen, and Kids lines through its e-commerce platform.

Specifically, the brand has recently expanded to Senegal, Ghana, Cameroon, the Republic of the Congo, Kenya, Bermuda, Haiti, the Dominican Republic, Sri Lanka, Cambodia, Benin, Ethiopia, Tanzania, Zambia, Zimbabwe, Mali, Chad, Rwanda, Uganda, Mozambique, Madagascar, and Malawi. Additionally, Mango has strengthened its online presence in markets like Sri Lanka, Cameroon and Kenya, where it already had physical stores.

“The expansion of our online store to 20 markets is a significant step forward in our internationalization strategy to bring our value proposition to the world,” said Elena Carasso, director of online and customer at the company.

“Opening our e-commerce in several African countries, especially in those where we don’t have a physical presence, will not only allow us to gain market knowledge but also strengthen our ability to meet the needs of our customers in each territory,” she added.

Founded in 1984 by Isak Andic, the fashion group closed its 2022 fiscal year with a turnover of 2.688 billion euros, an increase of 20.3% compared to the previous year. Specifically, Mango’s online channel generated 36% of the business volume during the period, with sales reaching 960 million euros.