Goat Brand Labs completes acquisition of Frangipani

Goat Brand Labs (GBL) has fully acquired kidswear brand Frangipani by purchasing the remaing stake from its founders as per its deal signed in 2021.

The acquisition of the brand will see Sunaina Patel and Mansi Kilachand exit the company after successfully builidng the brand founded in 2012.

Commenting on the acquisition, Sunaina Patel and Mansi Kilachand in a joint statement said, “As founders of this business, which was started as a brand for our own kids and has always been a labour of love for us, we are happy that the partnership with GBL has been successful. We hope that in GBL’s capable hands, the brand will achieve newer heights.”

Rishi Vasudev, CEO co-founder at Goat Brands Labs added, “Sunaina & Mansi have played a pivotal role in growing Frangipani over the last 10 years. With GBL taking full control, we will continue using all our D2C platform capabilities to accelerate the brand for the next level of growth. I wish the founders the very best and thank them for all their efforts in bringing the brand to this point.”

The Mumbai-based Frangipani is a children’s nightwear and loungewear brand that sells its products through its website and e-commerce platforms.