Melorra launches second experience centre in Noida

Jewellery brand Melorra opened its second experience centre store to date in Noida on September 6. The new store was inaugurated by Melorra’s founder and CEO Saroja Yeramilli and is the brand’s 25th brick-and-mortar store in India. 

“I am excited to announce the launch of our second Experience Centre in Noida,” said Melorra’s founder and CEO Saroja Yeramilli in a press release. “This growth underlines our dedication to offering our consumers unique, daily wear yet fashionable gold and diamond jewellery. We think each piece of jewellery should tell a unique narrative, and we’re excited to welcome everyone on this fascinating adventure with Melorra.”
 
The store is located in Noida’s Gaur City Mall and features over 18,000 designs to choose from. The brand releases over 75 new jewellery designs each week and has a trend-driven, modern aesthetic. 

The store retails Melorra’s full range of women’s lightweight gold and diamond jewellery and has a peach-hued interior to create a highly feminine ambience. The store’s open façade was decorated with a wreath of flowers to celebrate its opening and double-digit discounts were offered across select designs. 
 
Melorra is expanding with an omni-channel strategy and plans to open over 400 stores in the coming five years. The brand has delivered to over 3,000 Indian cities and also expects to become a $1 billion company in the next five years.