Denver names Sourav Ganguly as brand ambassador

Denver, a men’s grooming brand has onboarded former Indian cricketer Sourav Ganguly as its brand ambassador.

Ganguly will feature in the brand’s upcoming television campaign endorsing Denver fragrances. With this association, the brand aims to enhance its reach and awareness among its target audience.

Commenting on the association, Sourav Ganguly in a statement said, “I am honoured endorsing Denver, a brand that echoes the essence of success. Much like in cricket, where persistence and passion lead to victory, Denver has succeeded in the world of fragrances and grooming. I believe this endorsement will resonate with people who strive for excellence in all aspects of their lives.”

Saurabh Gupta, CEO managing director of Hamilton Sciences Pvt Ltd (parent firm of Denver) in a statement said, “We are overjoyed to welcome Sourav Ganguly into the Denver family. With his immense popularity, both on and off the field, and his unparalleled connection with cricket fans and youth, we believe that no one else could represent Denver’s commitment to success as effectively as him. This partnership is an exciting chapter in Denver’s journey as we continue to inspire and empower our consumers.”

Denver is one India’s leading perfume brand and currently enjoys a market share of 7 percent in the perfumes/deodorants market in India.