Deconstruct expands product offering with new haircare essentials range

Beauty and skincare brand Deconstruct has expanded its product range and launched a new haircare essentials line. The new product range is designed to provide a comprehensive haircare solution. 

“At Deconstruct, our focus is on holistic self-care solutions,” said the brand’s founder and CEO Malini Adapureddy, Indian Retailer Bureau reported. “Our new hair care additions- Nourishing Shampoo, Mask, and Conditioner- complement our existing range of serums, addressing evolving consumer needs for effective and convenient at-home solutions.”
 
The new line features ingredients including keratin complex, biotin, shea, and murumuru butter which are designed to help improve hair health. The line is priced between Rs 389 and Rs 599 and retails from the brand’s direct to customer website. 

The brand recently celebrated its two year anniversary and plans to continue to expand its operations. “When we started of, the skincare users were flooded with products being sold with assumptions which somewhere made them believe that skincare can never lead to real results,” announced the brand on Facebook. “So we aspire to build a brand that would not only give them 100% information but also deliver visible results! It’s been just two years but happy to come a long way in our mission.”
 
Deconstruct is based in Bengaluru. In addition to its e-commerce store, the brand retails from a wide range of multi-brand beauty outlets including Empire Stores, MM Collections, and Royal Beauty Salon among others. The brand also has an offline store in Bengaluru, according to its website.