Eli Bitton partners with Aza Fashion to expand its reach in India

Eli Bitton, an Israel-origin fashion label has partnered with multi-designer luxury fashion retailer Aza Fashions to expand its reach in the Indian market.

With this partnership, Eli Bitton’s collections will be available at Aza Fashion’s stores across the country.

Commenting on the partnership, Yehuda Bitton, chief operating officer at Eli Bitton in a statement said, “We, at Eli Bitton, pride ourselves in exhibiting the trendiest designs that emit luxury, elegance, and an element of mysticism for our customers. This strategic new partnership with Aza is just another step towards enhancing our reach to more fashionistas across India and beyond.”

“Collaborating with Aza Fashions has been a remarkable journey that transcends mere aesthetics. We share an undying passion for innovation and aesthetics, and the collaboration represents an incredible opportunity for us to showcase our creations to a wider audience, while setting newer trends in fashion,” Bitton added.

Founded in 2005 by Dr Alka Nishar, Aza has multiple stores in Mumbai, Delhi and Hyderabad, and Kolkata. Eli Bitton officially launched its first flagship store in New Delhi in December 2022.