Jaipur-based fashion jewellery brand Voylla has launched an exclusive capsule collection for the festival of Raksha Bandhan. The Rakhi collection has launched online and in Voylla stores across India.
“The collection is an assortment of impressive Rakhis that are thoughtfully made to symbolise the sacred bond between siblings,” announced Voylla in a press release. “The Designer Rakhi line is made with intricate designs, vibrant colours and premium materials… They serve not only as beautiful ornaments for the ceremony but also as a timeless token of love and friendship between siblings, for years to come.”
The Designer Rakhi collection features 925 sterling silver Rakhis for premium gifting. Voylla has also launched a selection of Kundan Rakhis which are decorated with sacred symbols and motifs designed to invoke blessings of love, protection, and well-being, according to the brand.
Voylla has launched a children’s line of Rakhis to enable it to cater to all age groups. The children’s line features cartoon characters and bright colours and a ‘bhaiya-bhabhi’ line of Rakhis celebrates the bond between brothers and sisters-in-law.
Aiming to cater to families with siblings abroad, Voylla is offering international shipping through its direct to customer e-commerce website. The brand also retails on a number of multi-brand online platforms including Myntra, Flipkart, and Amazon India.
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