R&B opens store in Ahmedabad’s Palladium Mall

Apparel Group’s family oriented clothing brand R&B has opened its 11th store in India to date. Located within Ahmedabad’s Palladium Mall in Thaltej, the store houses R&B’s selection of men’s, women’s, and children’s casual and semiformal wear. 

“Another day, another Apparel Group store opening,” announced Apparel Group India Private Limited on Linkedin on August 7. “We are delighted to announce the opening of Apparel Group brand R&B store in Palladium Ahmedabad. This is the brands 11th store in India.”
 
The large-scale store has a bright interior with segments for men, women, and children. The space is designed to appeal to a range of age groups and offer affordable apparel to Indian shoppers. 

R&B opened its tenth store in India in Calicut’s HiLite Mall in Kerala. R&B’s other India stores are located in Hyderabad in Forum Sujana Mall, L&T Mall Musarambagh, and L&T Mall Punjagutta, in Bengaluru in Commercial Street and Mantri Square Mall, and in Lulu International Shopping Malls, India Retailing reported.
 
R&B was launched by retail giant Apparel Group in Oman in October 2012. Today, the brand counts approximately 70 stores in India and the Middle East and also retails from its direct to customer e-commerce store. 
 
R&B’s brand name stands for “rare and basics” and the label aims to offer both everyday wear and fashion forward pieces. The brand’s product categories include clothing, inner wear, footwear, accessories, and impulse buy goods.