Brillare plans offline expansion, aims to become Rs 100 crore brand

Direct to customer skincare brand Brillare aims to become a Rs 100 crore brand this year, tapping into India’s fast growing beauty market. The business also plans to expand its retail presence to more Indian cities to reach new customers. 

“During the last year, we have opened six to seven stores in popular shopping destinations like malls and high streets across major cities in India,” Brillare Sciences founder and CEO Jigar Patel told India Retailing. “This allows us to showcase the products, offer [a] personalised service, and build brand awareness. This year, we look forward to expanding to more cities and becoming a Rs 100 crore brand.”
 
Brillare’s unique selling point is that it highlights its products’ ingredients by listing them prominently on the front of its packaging. The brand uses natural and cruelty-free ingredients for its skincare and has a customer base of 500,000, spread across its numerous online and offline sales channels. 

“One of the key strategies that we will build at Brillare is to reach customers by creating an omni-channel presence,” said Patel. “This means that we are not just selling our products online, but also through physical stores, pop-up shops, and other channels. By doing so, we offer a seamless experience for customers, who can shop wherever and whenever they like.”