Ajio expands portfolio with launch of womenswear brand Encrustd

Reliance Retail-owned fashion e-commerce platform Ajio has strengthened its brand portfolio with the launch of womenswear fashion brand ‘Encrustd’.

With this association, Encrustd will sell its latest collections including the Mon Soleil Spring 23 exclusively on the Ajio platform.

Commenting on the association, Vineeth Nair, CEO of Ajio in a statement said, “Encrustd embodies modern women – confident, elegant, and ready to take on the world with style. The brand is loved by customers for its elevated quality designs and fine craftsmanship that transcends fashion. We’re excited to add Encrustd to Ajio’s wide roster of exclusive brands, raising the style quotient for fashion conscious Indian women.”

Deepa Chikarmane, founder of Encrustd added, “Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the hottest western trends. We believe in empowering individuals to embrace their unique style and make bold statements.”

Encrustd was launched by designer Deepa Chikarmane in 2015 with an aim to make luxury designer clothing accessible at affordable price points.