Kerastase launches campaign with actor Sonam Kapoor

Kerastase, a luxury haircare brand has collaborated with actor Sonam Kapoor for a campaign in the Indian market.

With this campaign, the brand aims to widen its reach in the Indian market and banking on the actor’s popularity to expand its customer base in the luxury haircare segment.

Commenting in the association, Anjali Pai, general manager at Kerastase India in a statement said, “For us at Kerastase, it is all about our consumers, the women who trust us. We use science and technology in hair care to help hair reach its full potential. Sonam brings to life this philosophy. She is confident, puts herself first when she needs to and understands the need for balance! She is not afraid to take time to care for herself, her hair, her body, her mind, and this is what makes her an inspiration to millions of women.”

Sonam Kapoor added, “Kerastase is a brand I deeply resonate with. It not only stands for innovative luxurious hair products, but also for the message they deliver to women: dare to be who you want, because you have the potential. I am so excited for our collaboration.”

Kerastase has operated in the Indian market for over 16 years by collaborating with salons in the country.

The brand currently has a presence in over 430 salons across 37 Indian cities including Mumbai, New Delhi, Bengaluru, Kolkata, Chennai, Ahmedabad, Pune, Hyderabad, and Surat among others.