Clean beauty marketplace Vanity Wagon held a three-day event in New Delhi mall DLF Promenade to connect with shoppers and new customers. The recent interactive event featured beauty and hair care product showcases and tips from professionals.
“We were thrilled to receive such an overwhelming response for ‘Mix It Up’,” said Vanity Wagon’s joint CEO and co-founder Prateek Ruhail in a press release. “We are constantly seeking ways to connect with potential customers and introduce them to our clean beauty offerings. I am grateful to the participating brands for their support and commitment and we hope to host more events like this in the future.”
The event took place with title partner Personal Touch and haircare and styling partner Kevin Murphy. Brands which took part in the interactive event included Asa Beauty, The Bare Bar, Perfora, Love Earth, and Power Gummies among others. The event also featured a makeup masterclass, clean beauty workshop, hair styling session, and tarot reading among other activities.
“Our event showcased a wide array of beauty, fashion, and wellness brands, allowing attendees to explore the latest trends and offerings in one place,” said the business’ joint CEO and co-founder Naina Ruhail. “We are excited about continuing to host similar events in the future, connecting consumers with the best in clean beauty and empowering them to make conscious beauty choices.”
Vanity Wagon describes itself as, “India’s first and largest clean beauty platform”. The business retails brands which are all certified- cruelty-free by PETA and accredited by ECOCERT and other globally recognised certifying bodies.
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