Alia Bhatt joins Superbottoms as investor & brand ambassador

Superbottoms, India’s leading sustainable baby and mom care brand has announced that actor Alia Bhatt has joined its team as an investor and brand ambassador.

With this association, the brand aims to revolutionize the industry and expects the popularity of the actor to strengthen its foothold in India.

Commenting on the association with the brand, Alia Bhatt in a statement said, “As a mother, I’m even more mindful that we owe our children a healthy planet and I’m so happy to partner with a fellow mom, whose vision of empowering conscious choices is aligned with my own. Their unique and innovative products prioritize safety and quality as much as sustainability, making it a truly guilt-free choice for all parents.”

Pallavi Utagi, founder CEO of Superbottoms added, “We could not have imagined a better brand ambassador for Superbottoms than Alia – who not only shares our vision & values, but also personally trusts the brand for her baby.”

Superbottoms offers products in categories like baby care, intimate wear, and clothing. It retails through its dedicated e-commerce store and kiosks.