Zouk signs Sara Ali Khan as brand ambassador

Zouk, a direct-to-consumer lifestyle and accessories brand has named actor Sara Ali Khan as its first brand ambassador.

With this association, the brand aims to reach a wider audience and create greater awareness about the importance of cruelty-free, vegan, and proudly Indian alternatives in the fashion industry.

Commenting on the association, Disha Singh, founder of Zouk in a statement said, “We are delighted to have Sara Ali Khan on board as the brand ambassador for Zouk. Her infectious energy, authenticity, and passion for fashion make her the perfect fit for our brand. We believe that Sara’s influence and dedication to living will inspire our customers to embrace a traditional yet functional lifestyle with Zouk.”

Sara Ali Khan added, “I loved the fact that they are proudly Indian, just like me. They bring the traditional and modern together in their bags and wallets. Together with Zouk, I am honored to represent the spirit of Proudly Indian and inspire individuals to embrace our roots, while making responsible choices for a brighter future.”

Zouk recently entered the offline market with its first retail store in Mumbai. This year, the plans to open five exclusive brand outlets and aims to capture a significant share of the accessories market in India.