Ethnic wear and lifestyle brand FabIndia has opened two new stores in the state of Chhattisgarh in Raipur and Bilaspur. The new exclusive brand outlets bolster the brand’s presence in the central Indian state and will enable it to reach more customers in the region.
“Bilaspur has an all new FAB shopping destination,” announced the brand on Facebook on June 28. “Our newest store at Link Road has limitless possibilities for you when you want to upgrade your wardrobe and home with handcrafted delight!”
Located on the ground floor of Sheela Arcade, the store has sections for menswear, womenswear, accessories, and homeware. The space has a simply designed interior to highlight the brand’s colourful products with wooden furnishings for a natural touch.
FabIndia’s new store in Raipur is located on the city’s Pandri Main Road and opened its doors at the start of the week. The store houses all of the brand’s product lines and has a similar interior to its Bilaspur store.
FabIndia was founded by John Bissell in 1960 with the aim of showcasing traditional Indian crafts and creating everyday goods to appeal to a wide audience. The brand retails from exclusive brand outlets across India as well as numerous international stores.
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