Bombay Shaving Company appoints Gauri Malhotra as chief marketing officer

Visage Lines Personal care Pvt Ltd, the holding company of brands Bombay Shaving Company (BSC) and Bombae has appointed Gauri Malhotra as its new chief marketing officer.

She joins BSC from RPSG Group’s where she was the business head responsible for building and scaling Dr Vaidya’s business.

In her new role, she will be responsible for steering the marketing mandate for Visage’s personal care brands Bombay Shaving Company and Bombae.

Commenting on her new role, Gauri Malhotra in a statement said, “I believe that Bombay Shaving Company & Bombae are incredible consumer opportunities to build a distinctive brand, future facing innovations and sustainable solutions for the new young India. I’m delighted to join Shantanu, Deepak and the incredible team on their mission to build an Indian MNC.”

Shantanu Deshpande, founder CEO of Bombay Shaving Company added, “Gauri is an exceptional marketing leader with a fantastic track record of taking products and brands from concept to substantial market share, without losing intimacy with the consumer. I have no doubt she will make us sharper, stronger, and help us change the game. I wish her a happy and rewarding journey with us.”

Gauri Malhotra is a season business leader and marketing professional with over 15 years of experience. She has previously worked with companies like Marico Ltd and RPSG in senior roles.