Biba gives DLF Mall of India store a rework

Ethnic wear and lifestyle brand Biba has reopened its exclusive brand outlet in DLF Mall of India in Noida. The store features a refreshed brand image and new product segments, including its ‘Biba Girls’ line for children. 

“Renovated our store which is located in the largest mall in Noida, DLF Mall of India and it looks vibrant and beautiful,” announced Biba on Facebook. “Come visit the store to get exciting deals on the collection.”
 
Biba’s reopened store features a red and gold façade which mixes a geometric pattern with the brand’s bold logo. In store, a large section of one wall is dedicated to footwear with both formal and casual options displayed amongst juttis and other beaded sandals. 

The store features a large occasion wear section with the brand’s latest collection for summer weddings and festivities. Biba has introduced its new brand aesthetics with a number of its new stores showing how the brand, established in 1988, continues to update its look to appeal across generations. 
 
This calendar year, Biba has opened numerous brick-and-mortar stores in locations including in Pune, Chandigarh, Gurgaon, Raipur, Dehradun, Agra, and Noida. The brand also plans to launch an initial public offering in the near future which will constitute a fresh issue of equity shares amounting to Rs 90 crore and an offer for sale of 2.7 crore equity shares, Angel One reported.