Haircare brad 2.Oh! has launched an exclusive hair dye line to celebrate Pride Month with an array of brightly coloured semi-permanent hair colours and an accompanying campaign.
2.Oh!’s new curated collection is designed to encourage shoppers to express their creativity, the brand announced in a press release. Retailing from Rs 849 to Rs 899, the range features hair colours including ‘Aquamarine’, ‘Lavender’, ‘Pastel Pink’, ‘Fuchsia’, and ‘Steel Grey’ and has gone live on 2.Oh!’s direct to customer e-commerce store.
“Your hair, your right to express your creativity and orientation with panache, right,” announced 2.Oh! in a press release. “So, what better time than June- celebrated the world over as Pride month- to let your hair do all the talking?”
2.Oh!’s accompanying campaign is titled ‘Color Me Happy’ and encourages people to let their hair “radiate happiness”. Designed to celebrate inclusivity and diversity, the campaign links bright hair with expression and joy.
The brand also recently collaborated with the Kashish Pride Film Festival in Mumbai as its gifting parter. The festival ran from May 15 to 19 and showcased LGBTQIA+ films from around the world to promote unity and self expression, according to the festival’s website.
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