Meta launched its new microblogging app Threads on Thursday, with boss Mark Zuckerberg reporting 30 million sign ups in the first day.
But can the tech company, which also owns Instagram and WhatsApp, capitalise on recent changes at Twitter by owner Elon Musk which have alienated many of its users and advertisers?
Not content with a battle on socials, Meta’s multibillionaire owner also seemingly agreed to a cage fight challenge from his rival – though no date has yet been set for that.
On the Sky News Daily, Sally Lockwood takes a closer look at how Threads measures up against Twitter with tech commentator and journalist Chris Stokel-Walker.
Plus, Sally discusses the rivalry between Zuckerberg and Musk with Ben Little, associate professor of cultural politics at the University of East Anglia, who co-authored the book New Patriarchs Of Digital Capitalism: Celebrity Tech Founders And Networks Of Power.
Click to subscribe to the Sky News Daily wherever you get your podcasts
Annie Joyce – senior podcast producer
Alex Edden – interviews producer
David Chipakupaku – podcast promotion producer
Paul Stanworth – editor
