Zouk raises Rs 84 crore in Series B funding round to fuel offline expansion

Fashion, accessories, and lifestyle brand Zouk has raised approximately Rs 84 crore in a Series B funding round. The Mumbai based direct to customer business plans to use the investment to expand its brick-and-mortar footprint across India.

“This fundraise enables us to scale up our online and offline channels, with a strong consumer love and product market fit we have already established,” said Zouk’s co-founder Pradeep Krishnakumar, India Retailing reported. The Series B funding round was led by Aavishkaar Capital and also saw participation from numerous existing investors including Stellaris Venture Partners, Titan Capital, Sharrp Ventures, and the JJ Family Office.
 
Zouk plans to grow its brick-and-mortar retail presence from five stores at present to 75 addresses across the country. Along with expanding its offline retail network, Zouk also plans to bolster its supply chain and increase brand awareness.
 
“Our offline stores are seeing good traction and more customers are looking to touch and feel Zouk products before buying,” said Zouk’s co-founder Disha Singh. “This capital will also enable us to expand our teams and build a large consumer brand from India for the world in the coming years.”
 
Zouk was established in 2015 and retails a wide selection of handbags as its core product. The business has also expanded its offering to include luggage and other accessories and works with artisans across India.