Zouk launches accessories store in Bengaluru

Accessories and luggage brand Zouk has launched an exclusive brand outlet in Bengaluru’s M5 E-City Mall. The new store brings Zouk’s brick-and-mortar store total in the metro to five and brings its vegan accessories to shoppers across the Electronic City neighbourhood.

“We are thrilled to launch our fifth store in Bengaluru, a city that resonates with our values of innovation and a cruelty-free lifestyle,” said Zouk’s co-founder Pradeep Krishnakumar, Indian Retailer Bureau reported. “This new opening is a testament to our growing community of customers who believe in supporting local, ethical brands. We are on track to reach double-digit store locations soon, bringing us closer to our goal of making Zouk a top choice for consumers across India.”
 
Zouk is known for its printed bags and luggage which mix ethnic aesthetics with modern functionality and is focusing on scaling up its retail network following a recent Series B funding round. The label’s products are ethically made and eco-conscious to cater to the increasing numbers of shoppers looking for sustainable fashion and lifestyle goods.
 
M5 E-City Mall features five levels of branded retail outlets spread over 6.8 lakh square feet. The shopping centre opened its doors to the public in October this year and the project was developed by Mahendra Homes, India Retailing reported.