Zivame sales dropped and losses increased in FY24

Inner wear brand Zivame’s business Actoserba Active Wholesale Private Limited saw its net loss increase by 34% in the 2024 financial year. The brand’s sales also dropped by 42% during the fiscal year.

“Actoserba Active Wholesale Private Limited, an online lingerie store popularly known as Zivame, reported its revenues for the financial year 2023 to 2024 as Rs 193 crore, a 42 % fall since the last financial year,” said business intelligence platform Tofler, using data accessed through the Registrar of Companies, India Retailing reported.
 
Zivame’s expenditure totalled Rs 234 crore in the 2024 financial year. The businesses losses rose to Rs 39 crore during the fiscal. However, the Indian women’s inner wear market is expected to grow into 2025 as the category gains popularity, especially in the comfort wear and lingerie categories.
 
Zivame retails women’s inner wear, sleep wear, and lounge wear through its direct to customer website, according to its Facebook page. The label was acquired by Reliance Industries Limited’s Reliance Retail in 2020, around the time the fashion giant acquired other labels in the space including Amante and Clovia.