Zed Black by Mysore Deep Perfumery House (MDPH) launches exclusive gifting line

Mysore Deep Perfumery House’s flagship brand Zed Black announced the launch of its exclusive gifting line at the Corporate Gift Show in Mumbai. The business is working towards its target of becoming a Rs 1,000 crore business and also recently debuted on a number of quick commerce platforms including Swiggy.  

“Our new gifting collection redefines how people perceive and engage with fragrance and prayer essentials,” said Zed Black’s director Ankit Agrawal in a press release. “By moving beyond perishable items like sweets and snacks, we are introducing consumers to long-lasting and meaningful gifts that enhance their sensory experiences. The La Riva Gift Box, in particular, is a testament to our commitment to innovation and premiumisation in the fragrance category.”

Zed Black’s new gift line features signature collections including ‘Box of Bliss,’ ‘Joy Hamper,’ and ‘Tranquil Treasures.’ The traditional inspired fragrances are specially designed for premium gifting and corporate events. 

The business retails in 45 countries worldwide and is currently focusing on digitisation to boost its operational efficiency. Zed Black has launched a dedicated mobile app for sales and is also implementing geo-tagging technology to optimise sales. The business is also working to increase its sustainable operations and announced that it runs the world’s largest solar-powered raw agarbatti production unit.

“This move ensures that customers can conveniently access timeless gifting solutions that elevate daily puja rituals or serve as thoughtful, last-minute gifts,” said Agrawal. “The collection includes quintessential puja essentials such as ghee diya battis, sambrani dhoop cups for an immersive worship experience, camphor-infused agarbattis, and more. Our goal is to seamlessly blend modern convenience with the enduring essence of tradition, making every moment of prayer more meaningful and accessible.”