Zara and Guido Palau continue their partnership with third hair care launch

The Inditex group’s chain is further solidifying its alliance with Guido Palau. This new line marks the third launch of Zara with the British stylist, following their initial partnership at the end of 2023 to present the limited collection “Glitter in Gold, Make-Up for Your Hair” alongside model Kaia Gerber, and a subsequent collaboration that resulted in the launch of the “Everyday Basics” range in February this year.

Named “Zara Hair Undone,” the new capsule consists of three summer products designed and formulated by Palau, and will be available globally on the Spanish brand’s online platform and in select stores.

This strategy is part of Zara’s broader plan to strengthen its various divisions beyond women’s fashion. Through this initiative, Zara has introduced launches such as the “Timelesz” capsule, which expanded the sizing of its children’s line, and more recently, a collaboration with the Barcelona-based brand TwoJeys to create a men’s jewelry collection.

In the realm of beauty, Zara entered the market nearly 20 years ago with the launch of its first fragrance line. Since then, it has continued to invest in this division, with notable releases such as its first makeup capsule in 2021.

Founded in 1974, the Galician brand is part of the Inditex group’s portfolio, which includes Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties. According to its latest fiscal data, Zara, which reports its results jointly with Zara Home, recorded a 13.1% increase in net sales in the first half of its 2023 fiscal year, reaching 12.362 billion euros.

Meanwhile, the Galician conglomerate, chaired by Marta Ortega, reported a 7.1% increase in sales in the first quarter of the current fiscal year, reaching 8.15 billion euros.