Yoho raises Rs 27 crore in funding round led by Gulf Islamic Investments

Yoho, a direct-to-consumer (D2C) footwear brand has raised Rs 27 crore ($3.2 million) in a pre-series B funding round led by investment firm Gulf Islamic Investments (GII).

Rukam Capital along with angel investors such as Rajeev Misra, Vijay Shekhar Sharma, and Pankaj Chaddah also participated in the funding round.

Yoho will utilise the funds to fuel its growth plans that include product development, research & development, marketing, offline expansion and recruitment.

Commenting on the funding, Yoho’s co-founders, Ahmad Hushsam and Prateek Singhal in a joint statement said, “With this capital infusion, we are well-positioned to accelerate our product development, expand our market reach, and create an even more significant impact in the lives of consumers. Our mission has always been to provide high-quality, comfortable footwear at accessible prices, and this investment will enable us to bring this vision to a much wider audience, both in India and globally.”

Pankaj Gupta, GII’s co-founder added, “Yoho’s remarkable growth in a short period strongly validates its product-market fit. We look forward to being part of their journey as they continue to disrupt the industry and enhance users’ everyday comfort.”

Founded in 2021, the New Delhi-based Yoho offers a diverse range of footwear for both men and women.