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Tuesday, May 7, 2024

Baccarose launches fragrance brand ‘Eternal Journey’ with Pierre Ravan

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Baccarose Perfumes & Beauty Products Pvt Ltd has collaborated with spiritual guide Pierre Ravan to launch an exclusive luxury fragrance brand ‘Eternal Journey’.

Baccarose launches fragrance brand ‘Eternal Journey’ with Pierre Ravan – Eternal Journey

The Eternal Journey fragrance line inspired from the Karavan concept by Pierre Ravan comprises three distinct perfumes.

Commenting on the launch, Kadambari Lakhani, director of Baccarose in a statement said, “This collaboration with Pierre Ravan signifies our commitment to introducing transformative experiences to the fragrance enthusiasts of India. We believe Eternal Journey will resonate strongly with those seeking a deeper connection through the art of perfumery, enriching India’s olfactory landscape with elegance and wellness.”

Pierre Ravan added, “Entering the vibrant and diverse Indian market with Eternal Journey is an exhilarating moment. We bring more than just fragrances to India; we bring an invitation to embark on a transformative sensory odyssey. Our partnership with Baccarose showcases our unwavering dedication to delivering an unparalleled olfactory experience to the Indian consumer.”

Eternal Journey priced at Rs 18,000 ($220) for a 100ml Eau de Parfum will be available exclusively at Parcos stores and Tata Cliq platforms.

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