Wrangler launches Hot Wheels collaborative collection in India

Denim and casual wear brand Wrangler has launched its collaborative apparel collection with global toy business Mattel Inc’s Hot Wheels brand in the Indian market. The Wrangler x Hot Wheels collection features vibrant separates for men and women as well as a limited-edition Wrangler branded miniature die-cast ’85 Ford Bronco. 

“The wait is over, the Wrangler x Hot Wheels collection is here,” announced Wrangler Denims India on Facebook, sharing images of the collaborative collection. “Life is better at full throttle. Introducing the Wrangler® x Hot Wheels™ collaboration. Explore the collection at wrangler.in.”
 
The collection mixes Hot Wheels’ colourful logos with Wrangler’s classic workwear silhouettes. Garments range from graphic t-shirts and button-down shirts to denim hot pants and rider style jackets.
 
“Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Kontoor Brands Inc’s vice president of global marketing Holly Wheeler, India Retailing reported. “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation.”
 
Along with retailing from Wrangler’s direct to customer India e-commerce store, the collection will also be available offline at select Wrangler and Shoppers Stop stores. The line is priced from Rs 3,499 to Rs 14,999.