Wrangler collaborates with Social for exclusive merchandise collection

Denim and lifestyle brand Wrangler has partnered with India’s leading café chain ‘Social’ to launch an exclusive co-branded merchandise collection.

The Wrangler X Social merchandise collection includes oversized tees, sweatshirts for men and cropped tees for women.

Commenting on the collaboration, Nitin Chhabra, CEO of Ace Turtle, the exclusive licensee of Wrangler in India in a statement said, “This collaboration with Social is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

Divya Aggarwal, chief growth officer, Impresario Entertainment (Social’s parent company) added, “At Social, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form.”

The Wrangler X Social collection will be available at all Wrangler’s online store, retail stores, and select department stores across India.