Wow Skin Science partners with pharmacy chain CVS for USA expansion

Wow Skin Science, an Indian beauty and wellness brand has partnered with pharmacy chain CVS to expand its retail presence in the United State of America (USA).

With this partnership, the brand plans to further amplify its reach and visibility in USA by launching in around 2,000 CVS locations within the next 12 months.

Wow Skin Science currently has a presence across three of the largest U.S. retail chains that include Walmart, Kroger, and now CVS. It also sells online in the country through e-commerce major Amazon.

Commenting on the partnership, Manish Chowdhary, co-founder of Wow Skin Science in a statement said, “This partnership marks a pivotal moment in our journey to bring innovative, nature-inspired personal care solutions to consumers across the United States. Our collaboration with CVS not only underscores the strength of our brand but also reflects the growing demand for personalized, high-quality skincare products in international markets.”

Sandeep Ghoshal, head of international business at Wow Skin Science added, “Securing shelf space at CVS aligns with our broader strategy to expand global footprint. This partnership not only enhances our brand’s visibility but also provides consumers with easier access to our innovative products across key markets.”

Launched in 2014 by Manish and Karan Chowdhary as a toxin-free beauty brand, Wow Skin Science run by parent company Fit & Glow Healthcare retails both online and in stores across India.