Wildcraft partners with Swiggy Instamart and Zepto for quick commerce

Outdoor apparel and accessories brand Wildcraft has partnered with quick commerce platforms Swiggy Instamart and Zepto. The move is designed to boost the business’ delivery network and cater to students during the back to school season.

“Back-to-school is a peak time for the kids and the parents, shopping for new things,” said Wildcraft’s co-founder Siddharth Sood in a press release. “We are thrilled that our partnership with leading quick commerce platforms will now make our most-loved Wildcraft backpacks accessible in a 10 min hassle-free order and delivery. Our partnership with Swiggy and Zepto reaffirms our commitment towards our target consumers and offering them the best shopping experience, ensuring that our customers can access high-quality Wildcraft products quickly and easily.”
 
Quick commerce is swiftly increasing in popularity in Indian metros with shoppers receiving their online order in minutes. Wildcraft has launched a selection of school backpacks and travel accessories with Swiggy Instamart and Zepto and will also launch school and clothing accessories.
 
“During the back-to-school season, we understand the need for convenience, especially amidst the hustle and bustle,” said Swiggy Instamart’s CEO Phani Kishan in a press release. “Our partnership with Wildcraft is about making life easier for parents and students. By offering Wildcraft’s top-notch products through Swiggy Instamart, we ensure that essential school gear is just a click away. This collaboration is not just about delivering backpacks; it’s about delivering peace of mind and a seamless shopping experience.”
 
Wildcraft is available for quick commerce in major cities including New Delhi, Mumbai, Gurugram, Faridabad, Bengaluru, Pune, Hyderabad, Kolkata, and Chennai. The brand also counts over 230 stores across the country.
 
“At Zepto, we understand that the back-to-school season can be overwhelming for parents and students alike,” said Zepto’s president Vinay Dhanani. “That’s why we’re committed to providing a wide range of essential school supplies at unbeatable prices, ensuring you get everything you need—from chart paper and maps to a complete set of back-to-school necessities—delivered in just 10 minutes. By partnering with Wildcraft, we’re not just delivering high-quality products; we’re giving parents more time to spend with their children. This season, let Zepto be your go-to for all back-to-school needs, making your life easier and more convenient.”