Wildcraft India partners with Apparel Group for Middle East expansion

Outdoor and adventure gear and accessories brand Wildcraft India has joined forces with apparel and retail giant Apparel Group. The partnership will see Wildcraft India expand into the Gulf Cooperation Council region with offline sales points in six countries.

“We are thrilled to announce Apparel Group’s partnership with Wildcraft India to revolutionise the outdoor retail experience in the GCC Region,” announced Apparel Group on Linkedin. “Brace yourselves for an exciting adventure, as we redefine style, innovation, and unparalleled experiences in the world of outdoor fashion and gear.”
 
Wildcraft India will be available to purchase both online and offline in the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain, the Press Trust of India reported. Apparel Group plans to launch shop in shops inside a variety of multi-brand outlets for the label.
 
“This partnership signifies a pivotal move to position Wildcraft at the forefront of outdoor and adventure gear retail in the GCC region,” said Wildcraft India’s co-founder Gaurav Dublish, ET Bureau reported.
 
Wildcraft India will open flagship stores in the Middle East with Apparel Group which will be designed to create an immersive shopping experience and promote an outdoor lifestyle, which Apparel Group sees as showing strong potential for growth in the region. Wildcraft retails clothing and accessories designed for trekking and other outdoor activities, according to its Facebook page.