Multi-brand fashion and lifestyle retailer Westside has expanded its beauty offering and launched a new colour cosmetics line of plumping lip oils and lipsticks. The new range diversifies its ‘Studio West’ in-house beauty range as the retailer increases its focus on cosmetics.
“Your summer lips need three things to make it perfect,” announced Westside on Facebook. “Presenting Studio West’s brand new range of Vegan Collagen Plumping Lip Oils- with hydrating qualities and nourishing ingredients they are here to make your summer as plump as ever! Shop now from your nearest Westside store or add to cart on westside.com.” The lip sticks come in six neutral toned shades for the summer season.
In March this year, Westside announced that it plans to expand its beauty offering to fuel its next round of growth. The business is investing in research and development for its beauty line to create new products to capture India’s fast growing cosmetics market, ET Retail reported.
Westside is run by Tata Group’s retail business Trent Limited and launches an average of 30 new brick-and-mortar stores each year. Westside is in the process of refurbishing a number of its current stores and plans to increase the in-store space dedicated to beauty and personal care products in line with the business’ increasing focus on the segment.
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