Vrndha launches as Khadi clothing label (#1686461)

Vrndha has launched as a premium Khadi clothing label with a direct to customer e-commerce store and minimalist aesthetic. The brand is now expanding its presence across multi-brand online platforms including Amazon India and plans to continue to broaden its product offering. 

“In a world where fashion trends come and go, there are few brands that manage to balance the fine line between timeless elegance and contemporary relevance,” announced Vrndha in a blog post on its new website. “Today, we proudly introduce Vrndha, a luxury clothing brand that merges India’s rich cultural heritage with modern sophistication. The heart of Vrndha lies in its unique approach: crafting premium garments using khadi, a fabric rooted deeply in Indian tradition. As we launch our debut clothing line, we invite you to experience a world where tradition and luxury meet.”

The brand’s maiden collection features two men’s Khadi shirts made from natural materials in hues of ‘Pearl Mist’ and ‘Snow Luxe.’ Priced at Rs 3,999, the shirts are designed to be worn for both smart and casual occasions. 

“As we continue to grow, we aim to expand our offerings to include a wider range of garments for both men and women,” announced the label. “Each new collection will continue to reflect the values that define Vrndha- luxury, tradition, and sustainability- while exploring new ways to blend khadi with modern fashion trends. The launch of Vrndha’s debut clothing line is just the beginning. We invite you to explore our collection, feel the craftsmanship, and experience the elegance of khadi reimagined. With Vrndha, luxury is not just a statement- it’s a way of life.”