Virgio launches heritage line Artisans of Jaipur

Virgio, a sustainable fashion brand has expanded its portfolio with the launch of its debut heritage collection ‘Artisans of Jaipur’.

The collection pays homage to the centuries-old art of block printing with each garment meticulously crafted by skilled artisans who manually carve and imprint designs using wooden blocks, an artform passed down through generations.

To maintain transparency, every dress carries a QR label that provides customers deeper insights into its origin like where the product came from, how it was made, and the impact of its creation.

Commenting on the collection, Amar Nagaram, co-founder CEO of Virgio in a statement said, “The Heritage line is more than just fashion; it’s a movement to give artisans the recognition they deserve while keeping their craft alive in the modern world. With Artisans of Jaipur, we are bringing the rich legacy of block printing to today’s conscious consumer, offering styles that tell a story of culture, craftsmanship, and sustainability.”

The collection is now available for purchase on Virgio’s online store and retail outlet at M5 Mall, E-city, Bangalore.