VIP Clothing Ltd partners with Swiggy Instamart for quick commerce (#1685739)

VIP Clothing Ltd, a leading innerwear company has entered the quick commerce market by partnering with Swiggy Instamart.

With this partnership, the company will offer instant 10-minute delivery of its men’s innerwear brand, Frenchie to customers across the country.

In Q2 FY25, the company’s revenue grew by 13 percent to Rs 59 crore ($7.2 million) as compared to Rs 52 crore in Q2 FY24 driven by expanding middle class, urbanization, and e-commerce growth.

With its entry into the booming quick commerce market in India, VIP Clothing expects strong growth in the coming quarters.

“This bold move targets modern consumers seeking convenience and speed, positioning VIP as a pioneer in leveraging quick commerce for the fashion industry,” VIP Clothing said in a press release.

VIP is one of India’s leading intimate apparel companies, offering a range of intimate wear across various segments under multiple brands like VIP, Frenchie, Feelings, and Leader.