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Rajeshchandra Devjee is the Founder and President of the Brand SAIndia, a print publication that was launched in South Africa in 2001 with a strong logistics distribution to 3500 magazine retailers and FMCG stores nationwide. The growth of the brand in its later years succumbed to a slow decline in print sales due to the inception of the 4th industrial revolution. To this day the brand has grown in leaps and bounds thanks to the advent of social media platforms and mobile app technology. SAIndia is now available on the internet and mobile platforms in 177 countries and growing at a phenomenal rate, acquiring an audience from all walks of life whose interests range from politics to fashion and other genres.