The house of Versace has picked American actor Channing Tatum to be the new face of its Eros fragrance campaign, the latest mega Hollywood star to appear in ads by the Milan-based house.
Tatum’s ads – a film and image campaign – for the House of Medusa will be a first for Versace. It launches on August 6.
“When I started modelling in the 2000s, Versace was the brand I always wanted to work with but never did, so this campaign feels extra special and personal to me. The Versace name has such a strong meaning to so many around the world, and to be a part of that legacy is a real privilege. Donatella is a true icon and friend, and I am so excited to see the reaction to what we’ve created together,” explained Tatum in a release.
The hunky actor once starred in Magic Mike, a film based on his experiences as a stripper in Florida in 2012, and was subsequently voted Sexiest Man Alive by People magazine, making an ideal ambassador for Versace, a brand intimately connected to the body beautiful.
Channing has also appeared in films directed by such luminaries as Steven Soderbergh and Quentin Tarantino and Michael Mann.
“I loved working with Channing for this shoot. Not only does he look amazing, he also put his heart into this campaign. He shows strength and power and is also one of the kindest and most charming men I have met. He defines modern masculinity. The perfect Versace man. There is no one better to embody Eros!” added Donatella Versace.
Previous thespians to have starred in Versace campaigns include Oscar-winner Cillian Murphy, Anne Hathaway and Bai Jingting of China.
Shot by photographer Hunter Abrams, the opening image features Channing wearing custom Versace at the Versace Icons Dinner in Los Angeles, March 2024.
Eros is Versace’s signature family of fragrances for men and an icon of Versace design that is defined by its invigorating scents and strong angular bottles featuring the House’s Greca and Medusa codes. A new eau de parfum pour homme is introduced in the campaign and will join the collection’s existing Eros and Eros Flame fragrances.
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